'The Knicker' is wowing thousands of shoppers thanks to its promise of 'no riding up, no visible panty lines and pure comfort'. And if the rave reviews are anything to go by, they've delivered on that promise. 

There is nothing wrong with underwear that rides up and moves throughout the day, especially if it's a g string. There is no need to worry about that with this pair from The Knicker that was carefully designed to avoid uncomfortable movement, stay in place and create zero underwear line. 

This brand says it’s created ‘the perfect knicker’ and I tend to agree. The Knicker is just that, a Millennial friendly option that won’t make you feel like you swapped your undies with your mum, or granny.

Is this the World’s First Perfect Knicker? “Finally a knicker that won’t ride up, is clever in design and stays exactly where it should, we did it and now every woman no matter what shape or size can experience a luxurious finish that is a dream to wear.