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very clever knickers

For 30 years we have listened to women talk to us about “knickers”. We know you want
to look good but to feel even better. With you in mind we have designed the perfect
knickers. No ride up, no panty line, beautiful fabrics.

Really clever knickers from us to you.







The Knicker won’t ride up because it is has a unique gusset design which works with the back seam to hug your bottom & stay in place. No pinching, no pulling, no riding up.

The Knicker Classic, it’s like wearing no knickers at all.


The Knicker stretches to fit with a soft, stretchy lace to mould to your shape without restriction. A very fine elastic is covered in stitching ensuring no thick ridges round the legs or waist.

The Knicker Classic Lace. Very clever knickers.


There is very clever thinking behind The Knicker Precision. Laser cut edges lay flat against the body and give a barely there no pantyline finish.

The Knicker Precision. Very clever knickers.


Specially developed fabric is designed to hug the body without restriction & without the need for elastic at the leg or waist. Super soft stretch lace gives a no panty line finish with a feminine touch.

The Knicker Precision & Lace. Very clever pretty knickers.


The Knicker Rose: our classic knicker with an elegant embroidered rose touch. Super smooth and stretchy, no visible pantyline and it wont ride up because our unique gusset seam and curved back seam will hug your bottom and stay in shape.

The Knicker Rose, it’s like wearing no knickers at all.

face masks

Our beautiful face masks have been designed in Melbourne with love and concern as we manage a new norm where face coverings are essential to our well being.

Working with Dita Von Teese and the AB Team we have created face masks using our beautiful signature laces and soft fabrics. Our reusable masks are kind to your face and the environment. Super soft fabrics with anti bacterial linings ensure these masks are soft and safe to wear for prolonged periods.

Wearing a mask is a sign of respect as we protect one another and reduce community transmissions of Covid 19.

Stay well, stay safe, stay apart but remain united during this time.


Thank you for creating a knicker that holds my ample bottom without folding, rolling, rising or cutting in. I can feel feminine in your knicker. She works with me and not against me. As Queen rejoiced; “Fat bottomed girls you make the rockin’ world go round"

Sharon P

The Knicker is so comfortable you hardly know you are wearing them.

Pauline J

I love the Precision & Lace Hipster Knicker. So light it feels like you are wearing nothing at all. These Very Clever Knickers are very pretty!

Cassandra Z

I am in love with the Knicker Classic Bikini and Hi Cut!  The fabric is so soft and light and the products are well made.  They are so comfortable to wear and do not ride up.  Amazing everyday underwear you forget are even there!  Simply perfect and why would you wear anything else?

Jasmine N

Love love love these knickers! They feel light and silky, and hug the body in just the right places. They do everything they promise… they don’t ride up or cut in. I’m so super impressed, I’ve just ordered more. I didn’t know it was possible to love a pair of knickers as much as these! Highly recommended xox

Elena A

The best undies ever! I will never buy any others.

Vanessa H



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